Hear digital pioneers from AEG, Red Light Management and C3 Management reimagine the future of live. Request a ticket to the full replay below—originally streamed Thursday, March 25th, 2021.
The future of live entertainment and digital fan engagement is a new frontier, and the industry’s most respected pioneers are forging new paths to a fairer, more profitable digital world.
During this meeting-of-the-minds, our music and tech trailblazers speak candidly about creating deeper, more meaningful digital relationships that translate to increased sales—both on screen and in the real world.
JP Durant from Red Light Management & Eric Tobias from High Alpha reflect on the process of activating long-time, loyal fans through innovative approaches to fan engagement.
Morgan Young from C3 Management & Meghann York from Mandolin discuss building a stronghold for rising artists and share stories from growing a fan base in the digital era.
Marisol Segal from AEG Presents & Mary Kay Huse from Mandolin go beyond livestream, exchanging plans for live music’s digitally enhanced future.
Who's Who at The Vanguard Sessions
Red Light Management's JP Durant has been managing bands and artists for over 14 years, with experience in multiple genres including Rock, Country and CCM. As a day-to-day manager, his clients are Counting Crows and 3 Doors Down, but he also manages rising country star, Jameson Rodgers, Third Day and Mac Powell. Originally from Michigan, JP has called Nashville home for over 11 years.
Morgan Young has been a manager at C3 for over 8 years. After 13 years as a talent buyer and producer of festivals and concerts including the Telluride Jazz Festival, he went on to become a manager at Velour Music Group in New York City. After 15 years in NYC, he moved to Denver where he opened the C3 footprint in 2017. Current clients include The Revivalists, Opiuo, David Shaw, Flamingosis, The Ghost of Paul Revere, Michigander and Dava.
Marisol Segal is a Los Angeles native with more than 20 years of experience in music and technology. She started her career at record labels (Interscope Records, Capitol Records) and in artist management before transitioning into music tech in 2005, where she’s experienced multiple exits to publicly traded companies. She currently serves as Head of Digital Partnerships at AEG Presents.
Eric Tobias an entrepreneur and venture investor. He has founded and led 3 different companies to successful exits to public companies. His last company, iGoDigital, was acquired by Salesforce. Today, he spends his time as a Partner at High Alpha, a venture studio in Indianapolis that conceives, launches and scales high-growth B2B software companies.
Meghann is the Chief Marketing Officer for Mandolin, leading both client and fan marketing. She is a passionate live music fan and digital marketer, meaning her role at Mandolin sits at the intersection of the things she loves. Prior to joining Mandolin, she led Enterprise and Product Marketing for Ticketmaster.
Mary Kay is the CEO and Co-Founder of Mandolin, the leading livestreaming platform for concerts. Previously Chief Operating Officer of Salesforce Marketing Cloud, she is a seasoned technology executive and passionate live music fan with experience working at some of the largest software companies in the world.
