Feb 9, 2023

Unify All Your Disparate Marketing Data In One Solution With Mandolin’s Fan Navigator

Post by 
Michelle Yoon

Since the launch of Fan Navigator, our goal has been to make it as easy as possible for you to unify, enrich and use your data. To help ensure that we’re doing just that, we are introducing a new way for you to integrate data from your universe into Fan Navigator automatically. 

Live in-platform today, General Fan List will enable you to centralize all your fan data in one place, piping real-time data into your fan universe from any source. With the power of merch data through powerful integrations like Shopify, Hello Merch, General Merch, and more, you can combine powerful purchase and intent data with cross-channel engagement insights to reach the right fans in no time.

How A Unified Fan Universe Can Help You Make Better Decisions

By pulling real-time data seamlessly into Fan Navigator, we help you understand your fans better. Using over 75+ distinct metrics that our AI layer uses to evaluate and assign each fan, each fan in your database is assigned a Fan Score that predicts their level of fandom. Using this score, fans are then filtered into the following lifecycle segments taking the guesswork out of identifying your fans: 

  • Super Fans: Your most engaged fans that continue to be your most recent and highest value customer
  • Growing Fans: New, promising and potentially loyal fans that are starting to rack up more engagement and higher value
  • Potential Fans: Your fans that used to be highly engaged but you haven't seen in a while
  • Idle Fans: Fans who have not engaged recently or ever

Using these lifecycle segments and your data, you can create custom audiences, automatically detect revenue and engagement opportunities, and demystify your fans so you can fully understand what drives your fan’s behaviors to personalize messaging and drive revenue.  For example, you want to take advantage of the merch and marketing integrations to power up your marketing efforts, so you pull an audience to target your Super Fans who have purchased merch in the last 120 days with a special VIP bundle for your upcoming tour that lives within a 90-mile radius of each tour stop. There’s an audience for that, so you can launch that hyper-targeted email campaign to the delight of fans who instantly sell your VIP bundles out for each stop–driving additional revenue for your artist. 

Ready to unify all your marketing data in one easy-to-use solution?

If you’d like to see all your in Fan Navigator and get a taste of the future of artist marketing, get in touch with us here. If you want to take Fan Navigator for a spin, sign up for a 30-day trial.