In an industry that generates over $40B in revenue in the US alone and yet artists only take home 12% of the pie, every little bit helps. Building robust fan profiles with your first-party data that provides a rich, contextual 360° view of your fans can give you that advantage.
Gone are the days of manual data entry or messy, time-consuming imports. Fan Navigator is continuing to close the attribution loop thanks to four new integrations, live in-platform today: HubSpot, Klaviyo, Ambient Inks and Hello Merch. We've also launched a generic merch upload capability to help you centralize all merch data in one place—tying buying habits to superfandom in just a few clicks. With this full suite of merch and CRM data offerings, you’ll be combining powerful purchase and intent data with cross-channel engagement insights to reach the right fans in no time.
As real-time data seamlessly flows in, your known fan universe grows, unlocking unique opportunities to engage and satisfy any fan’s specific needs. From social growth to buying behavior, Fan Navigator offers over 75+ distinct metrics that our AI-layer crunches to evaluate and assign each individual in your database a Fan Score. Each person's Fan Score dictates the Fandom Lifecycle Segment they fall into: Super Fan, Growing Fan, Potential Fan, and Idle Fan.
Armed with powerfully accurate segmentation, you can demystify your fans to fully understand what drives their behavior—and in turn, personalize messaging, offer unique experiences, and increase conversions.
What does this mean for you?
You can be more targeted with what you offer fans. By understanding individual fans’ appetites and what drives them, you can be laser-focused on how you segment your audiences to make your marketing dollars go even further.
For example, let's say you’re getting ready for a new album release for your jam artist and you want to promote the release with associated merch. Not only do you have access to dynamic playbooks that increase album streaming and sales, but also, the data sets you have built from your merch and marketing integrations can power up your marketing effort as you go! You notice that a large percentage of your fanbase has engaged with your emails that mention tie-dye in the subject line and loves purchasing anything and everything tie-dye. And through Mandolin’s Fan Navigator Enrichment, you see that they collect vinyl records as a hobby. So, you create a set of tie-dye vinyl albums in a hyper-targeted email campaign to the delight of fans that sell out instantly and create a buzz among fans and collectors–driving interest and revenue for the band.
Are you ready to uplevel your fan data?
If you’d like to see your data in Fan Navigator and get a taste of the future of artist marketing, reach out or sign up for a free trial of Fan Navigator today. A member of our Artist Relations team will be happy to jump on a call and discuss your marketing strategy in greater detail.
